launching the gillette flexball in india

In August 2015, Gillette India launched Flexball - the world’s most advanced manual razor. Given the revolutionary technology behind the product, positioning it as just another addition to the portfolio wouldn’t have done it justice.  

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Thus we created the first of its kind digital-led launch in the history of P&G India with digital at the heart of all consumer interactions – Sampling, Launch, Activation and, most importantly, Purchase.

The result?

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Gillette India’s most successful product launch till date, and a host of awards and recognition for us.

Check out the video below to see how it turned out.