gillette x social: an exercise in precision

Global guidelines. Strict compliance. A million little rules. But as long as the communication is razor sharp, to the point and on brand, it works.

​

Below are a few social media updates from Gillette Flexball's India launch. Gillette Flexball is the first-of-its-kind manual razor with a swivel head offering horizontal movement of up to 24 degrees. Which means a close shave covering all curves and edges with ease.