harley-davidson street 750

[Spec Work]

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Harley-Davidson was launching the all-new STREET 750 in India for just Rs. 4.1 lakh. Till now, Harley primarily used to talk to an audience of 35+ owing to the premium pricing of their bikes. But given the pricing of the STREET 750, Harley - for the first time - could reach out to folks in their 20s. This poster campaign was directed at them.