johnnie walker at Lakme Fashion Week aw'18
To establish Johnnie Walker's presence at the Lakme Fashion Week, we at Floating Canvas Company commissioned textile artist Isha Pimpalkhare to create an installation that would represent Johnnie Walker's iconic Striding Man. At the same time, the whole project had to encapsulate the essence of 'The Journey' - something that lies at the heart of Johnnie Walker as a brand. Below is the project manifesto, and the film that ties it all together.
'Made of Fire' by Isha Pimpalkhare
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Progress never comes easy. It demands grit, talent, time. And more importantly, a burning desire to stay true to one’s vision all the way. This is the journey that Isha - with her passion for textiles and sustainability - has tried to capture through a technique she has evolved over the years. Created with a time-intensive process involving stitching, heating and treating, this intricate confluence of colours, threads and fabric is a testimony to craft, vision and the pursuit of progress.